I believe that I have the most loyal and wonderful customers this side of Denver. Really!
I say this because they not only trust me to take care of their dry cleaning, shirt laundry and alterations/repairs (thank you for choosing me, by the way), but because they share their lives with me and demonstrate that they care about me, and appreciate what I give them: quality garment care and customer service, with a smile.
Not a day goes by that my customers don’t come in and tell me about how their family is doing, whether good or not so good, sharing details that most people would never share with, say, their grocery clerk, banker or even their neighbor.
I hear about their daughter’s soccer game, or their son’s new girlfriend, or that their spouse got a better job or promotion, for instance. I also hear about some of the things that weigh heavily on them, such as a devastating illness that a family member or dear friend may be battling unsuccessfully, or how a loss (human or pet) has really left a hole in their hearts.
I get to see old family photographs and hear closely-held family stories and gossip (haha). They share their hobbies and passions with me, and I’ve even been invited to some events. Heck, I’ve even been invited to my customers’ homes for a BBQ or dinner.
And, occasionally, knowing (or not knowing) that I am a Christian pastor, as well as a business owner, they will reach across the counter and take my hands, and we will spend a moment in prayer together.
I have had customers give me gift cards, letters of thanks, presents, even food that they’ve either purchased or made themselves at home. I even have customers who stop by for a visit and a chat, or for some coffee, although they don’t have any cleaning items to drop off or pickup.
As many will readily admit, my attempts at humor can often fall short of the mark, even the “war stories” of my years in law enforcement get old, but, still, my customers laugh or smile, or nod their heads, even sharing some of their own tales of battles won or lost. I love those.
I used to ask myself why God would surround me with such wonderful people in my life and in my business. I’m not anybody special, certainly not someone more deserving. My wife tells me that people appreciate good service, even if it comes with too-often-used dry jokes, and they tend to like me, too, as a person because I treat them the same as I would a close friend or family member.
Truly, I am blessed. Thank you for inviting me into your lives. I love my customers!
These days, it seems that everyone has moved on from handwritten letters to emails. I do miss receiving those personal letters in the mail, but Visa and MasterCard, my local utility company, and the countless advertisers with their “junk” mail pieces have stepped in to keep my mailbox full.
Gone, also, are the days when people flipped through the yellow pages to find a great local eatery or awesome dry cleaner (such as myself), replaced by Apple’s Siri, Amazon’s Alexa, or Google and YouTube, the heavyweights of online search engines.
Yes, the internet has changed much…mostly for the better. One of the best things about searching online for something or someone is being able to read customer reviews before investing my money, time and hopes into it, or becoming frustrated when I neglect to do this homework.
There are too many online directories, search engines, customer review websites and social media platforms to mention, but I am aware of some of the major players, such as Google and YouTube, Angie’s List, YellowPages.com, Yelp!, Facebook and Nextdoor.com.
And, like many of you, I read those reviews and give them serious consideration before choosing a product to buy or service provider. I’ve even been known to leave a few online reviews myself.
Unfortunately, many people only take the time to leave a review for a company when they feel cheated, or were given poor service, or something else negative occurred to them.
So, for any person or company that receives a stellar review online, whether it is a short, positive comment or thank you for your waitress who offered brilliant service or your dry cleaner (hint, hint) who always goes out of his way to be sure you and your garments receive the superior service and professional care deserved, it is a true honor and is most welcomed.
I mention all of this because, recently, I’ve received some really awesome customer reviews on Yelp.com, Facebook.com, Nextdoor.com, DexKnows.com and YellowPages.com. From the bottom of my heart, “Thank you!”
Your reviews help my small business to receive a voice in an already crowded marketplace, where the voices of larger and more established competitors drown out the little guys, such as myself. And your recommendations to your trusted circle of family members and friends, hold more weight than any numbers of mail pieces I might send out, or the size of my advertising banners posted along the street. Again, thank you.
You can read (or add to) those reviews by clicking on the links at the top of this website, above my company logo (you may need to click the menu button, first, if you are using a tablet or smartphone), or the associated icons along the right column of this web page.
If you have not, yet, written a review about us and would like to, then, please do. Thank you, in advance, for taking the time and effort to submit your honest review for other visitors who may be considering our services.
I am always available by telephone, in-person or e-mail, or the myriad of other online avenues through the links mentioned above, should you have any complaints, issues, questions or if you just want to say hello. I am also on social media (Twitter, Facebook, Instagram, Pinterest and LinkedIn), where I post the occasional big promotional offer, interesting tidbit or photo, etc. I am still trying to get the hang of all of the social media marketing craziness, however, so I apologize for not being a frequent poster.
Take care everyone!